We didn’t know quite what to expect when we visited Experience Tirol on the top floor of a shopping centre in the heart of Innsbruck.

We’d previously visited Fly Over Iceland, an attraction in Reykjavik, but this was something quite different – a series of interactive rooms and experiences, enveloping us in the essence of Tyrol. It’s an immersive show that transcends traditional exhibitions, offering a sensory journey through the region’s history and culture.

Upon arrival, the friendly staff provided us with a brief introduction and guidance on using the VR equipment. The adventure begins in a room where holographic figures – a father and his daughter – narrate the of Tyrolean customs – a seamless blend of storytelling and technology.

With virtual reality headsets, we’re next transported back to pivotal moments in Tyrol’s past. We stood alongside Ötzi, traversed the reign of Emperor